Jump to navigation

Vol 58 No 12

Published 9th June 2017


Kenya

Here come the data-miners

Weak regulation is allowing data analytics companies to bring huge electoral advantages to political parties with deep pockets

There is nothing new about the controversial practice of buying data sets and gathering social media information from Facebook and Twitter to target specific electors. United States former President Barack Obama's 2008 and 2012 presidential campaigns used sophisticated data crunching, as have the Labour and Conservative parties during the last two British elections.

End of preview - This article contains approximately 1290 words.

End of preview

Subscribers: Log in now to read the complete article.

Account Holders: Log in now and use your Account Credit to buy this article. No Credit? Top up your Account now.


If you have a print subscription already, click here for a password that gives you full access to the website.

If you are logged in, but still cannot access the full text of this article, email customer services or telephone us on +44(0)1638 743633.